Tourism can be an engine for Irish economic recovery. Decisive action is needed NOW for an indigenous sector in crisis. If not addressed, the very survival of an industry which generates €4.6 billion in revenue and provides one in ten jobs, is in jeopardy.
Any further downturn in tourism would be catastrophic for the Irish economy, for tourism businesses, for those who work within the sector and for local communities which rely on tourism.
It need not happen. This industry-led plan proposes a bold series of measures which can, by 2015:
• Sustain the existing 180,000 and create up to 21,600 new jobs
• Generate €6.2 billion in revenues for the economy
• Ensure economic recovery in communities countrywide
• Raise over €1.7 billion in taxes to the Exchequer
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